Coaching

Clarity, Confidence & Consistency in Your Writing Life

Picture of a Black woman wearing a cream cardigan, an orange top and orange leggings writing in a journal

A personalized, gentle space to untangle what’s keeping you stuck, reconnect to your voice, and create a writing practice that actually supports your life.

You’re not new to writing—or to ambition.

You’ve done a lot on your own. But at this point, trying to figure it all out in your head (and your Notes app) is just… not working.

You’re ready for support.

Not from someone who’s going to bark productivity hacks at you, but from someone who understands:

  • the realities of burnout

  • the emotional weight of storytelling

  • the messiness of motherhood, IVF, careers, and big dreams

  • and the tender, powerful truth that your writing still matters

My 1:1 coaching is where we work through all of that—together.

What working with me looks like…

My coaching approach sits at the intersection of writing, wellness, and worthiness.

It’s as much about your nervous system and your schedule as it is about your outline or pitch.

Inside our work, we might:

  • clarify which project to focus on (and which to lovingly pause)

  • map out a realistic writing plan that honors your actual life

  • work through perfectionism, fear, and creative shame

  • refine your book idea or proposal structure

  • talk through platform-building and visibility in a grounded way

  • reconnect you to your voice as a writer and a human

You bring the truth of where you are.

I bring deep listening, gentle questions, and nearly 20 years of writing and editing experience.

Together, we create a path forward.

How to Work With Me

  • White background with purple letters that reads The Clarity Session

    A single 60-minute session to help you get unstuck and move forward with confidence.

    Investment: $347

    If you’re not ready for a longer coaching container—or you just need someone to sit with you, look at everything spread out on the table, and say “Here’s what I see”—this is for you.

    A Clarity Session is perfect if you:

    feel pulled in twelve creative directions

    are trying (and failing) to figure out “what’s next” in your writing life

    want help setting aligned writing goals

    are returning to writing after burnout, depression, postpartum, or a big life shift

    want feedback on a project idea, not a full draft

    need a reset before you dive into something big

    What’s included:

    60-minute Zoom session with me

    A personalized Clarity Roadmap summarizing your season, priorities, and next steps

    1–3 concrete actions to move forward gently

    48 hours of follow-up email support for anything that comes up after our call

  • White background with purple letters that read The Momentum Package

    A three-session coaching journey for writers who want deeper support and sustainable momentum.

    Investment: $999

    If you know you’re ready for more than a one-time session, The Momentum Package is a slow, thoughtful journey back into your writing life.

    The Momentum Package is perfect if you:

    want deeper, ongoing support — not just a one-time breakthrough

    are ready to move through the fear, doubt, or perfectionism that keeps pulling you off track

    crave accountability that feels gentle and human, not performative or pressured

    want help shaping and committing to a writing practice that actually fits your real life

    are navigating a major life transition (caregiving, burnout, career shifts) and need space to re-find your voice

    want clarity, confidence, and a sustainable plan you can follow for the next 90 days

    Between sessions, you’ll receive:

    Voxer/email support for check-ins and questions

    Light accountability and gentle nudges

    Resources tailored to your goals (articles, books, templates, prompts)

  • I wouldn’t have finished my book proposal without L’Oreal’s guidance, transparency, and spirited pep talks. Through her writing workshops and book proposal coaching, she offered in-depth insight into the process that you won’t find in a Google search. In addition, the tips, tools, and resources she provided not only made me feel comfortable tackling something as daunting as a book proposal, but confident enough to send it out to agents once it was completed. Of course, L'Oreal’s bubbly personality and passion for helping others creates such an inviting space that you leave her workshops feeling educated and empowered. I can’t recommend booking a session with her enough!

    Alyssa Morin, lifestyle editor & beauty journalist

  • I entered L'Oreal's nonfiction book proposal course knowing very little (nothing) about nonfiction book proposals, but wanting very badly to find out. Having studied journalism in college, I know a lot about how to write news articles, but not so much about writing books. L'Oreal's class fell into my lap (inbox) at the right time, as I've been becoming more and more interested in writing a book but not sure where/how to start. I appreciated how openly L'Oreal talked about her experiences in book writing and book proposal writing, and how enthusiastic she was to listen to our ideas and answer our questions. I came out of the class feeling more determined to write my book and less scared of the proposal process.

    Claire Wolters, health reporter

  • I was lost when it came to landing a byline in a top publication like The Cut. When I had a consultation call with L'Oreal, she helped me understand the current state of publishing, the difference between feature pieces or content writing, how to formulate a good pitch with a template, and helped me shift from the mindset of hoping to be in certain publications to approaching them with valuable stories. In one hour, she helped me get clear, organized, and confident. L'Oreal is so warm, friendly, and such a giver. She shared so much wisdom with me and truly wants me to succeed. I would absolutely work with her again and highly recommend her strategic advice to anyone considering working with her!

    Kasia Manolas, writer, novelist and entrepreneur

The Writing Well Framework

  • We define your writing season, your primary project, and what’s really getting in the way. You’ll leave with a clear focus and your personalized roadmap.

  • We dig into the tender stuff—fear, perfectionism, self-doubt, comparison, and all the narratives that keep you from the page. We’ll work on mindset, boundaries, and trusting your voice again.

  • We create a realistic, compassionate 90-day writing plan that fits your actual life (energy, caregiving, work, ALL of it). You’ll leave knowing exactly how to keep going without burning out.

Hi, I’m L’Oreal! 👋🏾

I’m an author, writing coach, and recovering perfectionist.

I’ve spent nearly 20 years as a journalist and editor with bylines in Essence, SELF, Fortune, and more. My debut book, Stop Waiting for Perfect, became a #1 new release on Amazon. I've coached dozens of writers through book proposals, newsletters, essays, and personal storytelling—and now, I want to support you.

I believe writing doesn’t have to feel like a struggle. With the right structure, support, and a little (okay, a LOT of) self-compassion, you can write with clarity, consistency, and confidence.

If you're ready to take your writing seriously—and want a coach who gets it and gets you—I’d be honored to be in your corner. Let’s get those words out of your head and onto the page.

FAQs

  • Not at all. You’re welcome with a half-formed idea, a vague sense of “I know there’s a story in me,” or a long list of potential directions.

  • That’s exactly what these sessions are for! Whether you have a clear idea or just know you need to write, I’ll help you clarify your next steps and build a plan to make it happen.

  • I primarily work with nonfiction writers (memoir, essay, journalism, creative nonfiction), but if my approach resonates and you write in another genre, please do feel free to reach out.

  • My coaching style is a blend of kindness, empathy, and motivation. With a warm and friendly approach, I'm adept at creating a supportive environment where you can feel comfortable and confident in pursuing your writing goals and tackling challenges that may come your way.

    My genuine interest in your success shines through in every interaction, making me not just your coach, but a mentor and cheerleader on your writing journey.

  • As an award-winning journalist, published author and former editor, I have a wealth of experience in the writing world.

    In addition to my writing background, I'm a certified yoga teacher and I also completed Sanctuary Coach Training, which is designed to support writers who are most deeply impacted by intersectional oppressions and mainstream writing structures.

    My diverse background equips me to offer insightful guidance and practical advice tailored to your unique needs.

    Whether you’re crafting a compelling story, navigating the freelance market, or working on your first book, my expertise ensures that you’re in capable hands.

  • This is a great question! And fellow freelancer and coach Wudan Yan breaks it down this way:

    • In coaching, YOU are the expert.

    • In therapy, the therapist is the expert.

    During our coaching sessions, we will work together to help you achieve your writing goals. Better yet, you'll also leave with tangible action items around what to do next.

  • Our focus is coaching, clarity, and strategy. Light feedback will be provided, but full editorial services would be a separate engagement.Item description

  • Absolutely! Many writers use The Writing Well Membership as their weekly support and 1:1 coaching as deeper, targeted guidance.

Let’s create clarity together.

Thank you for considering working with me. Coaching is a personal, spacious, and heart-centered process, and I want to be sure we step into it with care and clarity.

Please share a little about where you are in your writing life and what support would feel nourishing right now.

I’ll review your responses with intention and follow up within 2–3 business days. in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!